Friday, February 6, 2009

Chiropractor Marketing with Video Made Simple

If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat. I always bring my video camera and tripod with me wherever I go because I never know when I'm going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I've shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.

I first began meeting and interacting with people from my local community on MySpace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. The important thing to remember is to relax, have fun, and to not be pretentious. Your videos should not be fake or give a false impression of who you really are. Convey your genuine feelings about wanting to help people and be the go-to person for their specific problems and this is what you will attract.


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