Wednesday, February 4, 2009

SEO is Increases Your Online Marketing Services

Those who have been in the industry since the late 90's have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its' SEO companies are beginning to think about building their brand and to increase market share.the neighborhood dry cleaner didn't care if someone across the country found their website because they deal within a 5 km radius got very little benefit from optimizing their website. There have always been new competitors. But the face of our competition is going to change greatly. Up until now competition has focused primarily on small start ups and web design firms who decide to add a search component. Some stick around but many are wiped out with the next major shift in the algorithm. new entrants are attracted to SEO by the potential for profits not by the fit with their offering. as local search gets much better, that local business will become much more serious about the opportunities online Demand is increasing as more customers understand the benefits of "getting found". There is some competition at this stage but because the market is broadening so much, competition is limited and there is still a huge amount of camaraderie within the industry.There are also companies that are feeling increased pressure to offer a better rounded package. As the integration of offline and online marketing services increases, customers are putting more pressure on agencies to handle the full scope of their marketing spend including the online component.


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