Sunday, February 15, 2009

Viral Marketing is a Marketing Tool that Marketers Can Use to Increase Their Web Exposure

Since membership sites charge monthly, people are more doubtful of joining because they have to shed out money every month without knowing if it's truly worth it. So how can you resolve this? Forced continuity is the answer. Consider providing step-by-step, foolproof instructions on how to use the membership products. Unless you know your members' knowledge or experience level, don't assume. Ask your members to fill up a survey so you'll know how to treat the majority of them. If there are many differing opinions or if in doubt, explain everything as if you're doing it to a 12-year old. Unless you're happy creating the content yourself, you're better off outsourcing the task to qualified freelancers, so you can focus on the moneymaking aspects of your business. You may have to deal with some unethical members (Members using one-time credit cards; those who sign up, download everything, and then cancel immediately; those who share their login info). When you outsource, you may run the risk of hiring incompetent ghostwriters. That's why you should test them with a small assignment first to separate the wheat from the chaff. Even if you have monthly income coming in, you need to continuously promote your membership sites so that new members can replace the ones who have cancelled. However, your ultimate aim is to keep your members from canceling by providing excellent products and services. Over deliver and strive to exceed their expectations.

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